Solving Complex Problems with Exceptional Design.

Solving Complex Problems with Exceptional Design.

Solving Complex Problems with Exceptional Design.

I work collaboratively to design solutions based on research, testing, and data.

I work collaboratively to design solutions based on research, testing, and data.

I work collaboratively to design solutions based on research, testing, and data.

Case Studies

Case Studies

Case Studies

LEXI: DoD Mission Forecasting Platform

Design for Desktop

Design for Desktop

Design for Desktop

Designed to increase efficiency, specificity, and accuracy of mission-sensitive weather.

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EGV3: Blood Glucose Tracking App

Design for iOS & WatchOS

Design for iOS & WatchOS

Design for iOS & WatchOS

Powered by real-time biometrics, I designed EGV3 to improve usability and comprehension of blood glucose data.

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7-Eleven: 7NOW Delivery App & Gold Pass™

Design for iOS & Android

Design for iOS & Android

Design for iOS & Android

Full redesign of the 7NOW delivery app experience and construction of Figma design system.

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Medical Staff CRM & Financial Manager

Design for Desktop

Design for Desktop

Design for Desktop

SaaS CRM system designed to empower medical staffing agencies to easily and effectively track recruiting data and manage complex financials.

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About Me

About Me

About Me

My Design Process

My Design Process

My Design Process

My design process and strategy is driven by data. I first leverage research insights and qualitative and quantitative data to identify specific problems or service gaps. I then work collaboratively across teams to prioritize these issues, ideate targeted solutions, and define a product roadmap with associated KPIs. Whether it's re-designing the in-store delivery fulfillment experience at 7-Eleven (pictured) or designing a weather forecasting platform for the Department of Defense, I dig deep to identify problems, understand their causality, and correlate related behavioral and psychological factors to inform my design strategy.

My design process and strategy is driven by data. I first leverage research insights and qualitative and quantitative data to identify specific problems or service gaps. I then work collaboratively across teams to prioritize these issues, ideate targeted solutions, and define a product roadmap with associated KPIs. Whether it's re-designing the in-store delivery fulfillment experience at 7-Eleven (pictured) or designing a weather forecasting platform for the Department of Defense, I dig deep to identify problems, understand their causality, and correlate related behavioral and psychological factors to inform my design strategy.

My design process and strategy is driven by data. I first leverage research insights and qualitative and quantitative data to identify specific problems or service gaps. I then work collaboratively across teams to prioritize these issues, ideate targeted solutions, and define a product roadmap with associated KPIs. Whether it's re-designing the in-store delivery fulfillment experience at 7-Eleven (pictured) or designing a weather forecasting platform for the Department of Defense, I dig deep to identify problems, understand their causality, and correlate related behavioral and psychological factors to inform my design strategy.

01. Identify & Define

I leverage research methods & analyze data to identify problems and define goals.

02. Ideate solutions

I collaborate across product & design teams to conceptualize and ideate solutions.

03. Map & Prototype

I create task-based prototypes and prepare interactive flows for testing and feedback.

04. Test & Refine

I conduct prototype tests and refine designs based on synthesized test results and feedback.

testimonials

testimonials

testimonials

What Clients and Collaborators Say

What Clients and Collaborators Say

What Clients and Collaborators Say

Feedback from great people I’ve had the privilege to work with:

Feedback from great people I’ve had the privilege to work with:

Feedback from great people I’ve had the privilege to work with:

Preston had a massive impact on our practice while directing our design team and simultaneously leading a design project for the Department of Defense.

Mark Ruch

Director - DevObsessed

Previous Manager - Object Partners

Preston had a massive impact on our practice while directing our design team and simultaneously leading a design project for the Department of Defense.

Mark Ruch

Director - DevObsessed

Previous Manager - Object Partners

Preston had a massive impact on our practice while directing our design team and simultaneously leading a design project for the Department of Defense.

Mark Ruch

Director - DevObsessed

Previous Manager - Object Partners

I've worked with Preston on multiple projects. His ability to collaborate with developers, his attention to detail, and his user focused mindset made all the difference in building a great product.

Hasani Hunter

iOS Developer

Founder - Obsessive Software

I've worked with Preston on multiple projects. His ability to collaborate with developers, his attention to detail, and his user focused mindset made all the difference in building a great product.

Hasani Hunter

iOS Developer

Founder - Obsessive Software

I've worked with Preston on multiple projects. His ability to collaborate with developers, his attention to detail, and his user focused mindset made all the difference in building a great product.

Hasani Hunter

iOS Developer

Founder - Obsessive Software

Preston's vision and process strategy was a game-changer for our new product. His ability to blend creativity with user-centered design principles resulted in an MVP that users loved.

Hubert Hausegger

Senior VP - Allez Health

Co-Founder - Sweet Ventures

Preston's vision and process strategy was a game-changer for our new product. His ability to blend creativity with user-centered design principles resulted in an MVP that users loved.

Hubert Hausegger

Senior VP - Allez Health

Co-Founder - Sweet Ventures

Preston's vision and process strategy was a game-changer for our new product. His ability to blend creativity with user-centered design principles resulted in an MVP that users loved.

Hubert Hausegger

Senior VP - Allez Health

Co-Founder - Sweet Ventures