Solving Complex Problems with Exceptional Design.

I work collaboratively to design solutions based on research, testing, and data.

Case Studies

LEXI: DoD Mission Forecasting Platform

Design for Desktop

Designed to increase efficiency, specificity, and accuracy of mission-sensitive weather.

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EGV3: Blood Glucose Tracking App

Design for iOS & WatchOS

Powered by real-time biometrics, I designed EGV3 to improve usability and comprehension of blood glucose data.

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7-Eleven: 7NOW Delivery App & Gold Pass™

Design for iOS & Android

Full redesign of the 7NOW delivery app experience and construction of Figma design system.

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Medical Staff CRM & Financial Manager

Design for Desktop

SaaS CRM system designed to empower medical staffing agencies to easily and effectively track recruiting data and manage complex financials.

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About Me

My Design Process

My design process and strategy is driven by data. I first leverage research insights and qualitative and quantitative data to identify specific problems or service gaps. I then work collaboratively across teams to prioritize these issues, ideate targeted solutions, and define a product roadmap with associated KPIs. Whether it's re-designing the in-store delivery fulfillment experience at 7-Eleven (pictured) or designing a weather forecasting platform for the Department of Defense, I dig deep to identify problems, understand their causality, and correlate related behavioral and psychological factors to inform my design strategy.

01. Identify & Define

I leverage research methods & analyze data to identify problems and define goals.

02. Ideate solutions

I collaborate across product & design teams to conceptualize and ideate solutions.

03. Map & Prototype

I create task-based prototypes and prepare interactive flows for testing and feedback.

04. Test & Refine

I conduct prototype tests and refine designs based on synthesized test results and feedback.

testimonials

What Clients and Collaborators Say

Feedback from great people I’ve had the privilege to work with:

Preston had a massive impact on our practice while directing our design team and simultaneously leading a design project for the Department of Defense.

Mark Ruch

Director - DevObsessed

Previous Manager - Object Partners

I've worked with Preston on multiple projects. His ability to collaborate with developers, his attention to detail, and his user focused mindset made all the difference in building a great product.

Hasani Hunter

iOS Developer

Founder - Obsessive Software

Preston's vision and process strategy was a game-changer for our new product. His ability to blend creativity with user-centered design principles resulted in an MVP that users loved.

Hubert Hausegger

Senior VP - Allez Health

Co-Founder - Sweet Ventures